These tips will help you as you conduct your job search:

Focus on Your Strengths

Companies hire employees who can solve problems for them. Salespeople create revenue. Accountants ensure compliance with regulations and provide financial data used in decision-making. Customer service staff help answer questions, keeping customers happy. Beyond what you do for a company, what is the impact that you have on the organization?

It’s even more essential to highlight accomplishments on your résumé, LinkedIn profile, and career documents in a competitive job market. 

Shift your skills, if necessary, to a new field. Assess your work history and identify older skills and experience you can leverage. Seek out opportunities for additional training and learning.

Be Clear on What You Need

The more specific you can be about the opportunity you’re seeking, the more likely you will find it. Take some time to define what you’re looking for in your next job. Are you looking for a position that allows you to work remotely? Do you have a specific schedule you need — for example, because your children are engaging in remote schooling? Having a list of criteria like this can help you identify whether a position will be a good fit — or not.

Look For Companies That are Hiring or In Need

Be aware of which industries are holding steady or growing during the pandemic, and which ones are struggling. Focus on essential companies that are not affected by government shutdowns. Create a target list of companies. Researching your prospective employer is even more critical — be aware of changes affecting the company due to the pandemic. Set up Google Alerts to get informed about news affecting your ideal employers. Follow your target companies on LinkedIn. Subscribe to the company’s emails, blogs, and social media channels.

Nurture Your Network

Networking is even more critical for a job search during times of high unemployment. Meeting face-to-face or for coffee may not be an option right now, but you can connect virtually. Stay in touch through social media, phone calls, Zoom or FaceTime, email, text, and LinkedIn messages.

Adapt to the New Needs of the Job Search

Prepare for an online job interview. Set up a specific space for the interview. Make sure it’s someplace quiet with no distractions. Conduct a practice session with a friend on Zoom. When it’s time for the actual interview, dress like you’re going to an in-person interview (head to toe!).

Don’t be surprised if you don’t hear back from the interviewer right away. Be patient. The hiring process will likely take even longer than expected. That’s true even if the company initially seemed in a hurry to hire. Do follow up, but don’t be a pest. Ask how the person is doing, and if there’s anything they need from you to move the process along.


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